Connecting Meta Pixel with your SmartBiz Website

1. Events you can track using Pixel on your SmartBiz website
2. Step 1: Create a Meta Pixel
3. Step 2: Setup Pixel on your website
4. Step 3: Test your Pixel
5. Setup Ads to drive sales
6. FAQ

The Meta pixel is a piece of code that you put on your website which allows you to measure the effectiveness of your advertising by understanding the actions that people take on your website.

Once you've set up the Meta pixel, you will be able to track the actions taken by the customers on your website.

Examples of actions include adding an item to their shopping cart, initiating checkout or making a purchase. The pixel receives these actions, or events, which you can view on your Meta pixel page in Events Manager.

From there, you'll be able to see the actions that your customers take. You'll also have options to reach to those customers again through future Meta ads.

Events you can track using Pixel on your SmartBiz website

Step 1: Create a Meta Pixel

Note: If you already have a Meta Pixel created, skip to step 2.

1. Go to Meta Events Manager.
2. Select the Menu option.

3. Choose ‘Events Manager’ from the drop-down menu.

4. Click on ‘Connect Data’

5. Choose 'Web' and then click 'Connect'.

6. Enter a name for your pixel and then click on "Create pixel." This will generate a new ID that you can see in Events Manager. Note that events from your Meta pixel are shared to a dataset, which organizes events from various sources. Your new dataset ID is identical to your new pixel ID. Learn more about datasets.

7. Input your website URL and then click ‘Check’.

8. Now select ‘Do it yourself’.

9. Choose Meta Pixel as your setup option. Before proceeding to the next step, copy your Pixel ID. You can also copy your Pixel ID later if needed.

10. Click ‘Next,’ and then close the setup box.

Step 2: Setup Pixel on your website

1. Open the SmartBiz web app and navigate to the Growth tab on your sidebar.
2. Select Meta Pixel and add the Meta Pixel ID you copied from your Meta Events Manager in the field below
3. Click save, and confirm. Your Pixel ID is now setup on your website.

Step 3: Test your Pixel

Once you have added your pixel to your SmartBiz website, it will start tracking events. Visit the pixel dashboard in Meta Events Manager to see if your website events are being tracked by the pixel. You can also test your events by visiting the “Test events” tab to check if all your data is firing correctly. Most events should reflect within 5-10 minutes on your dashboard, but sometimes it can take up to an hour.
If you don’t see any data reflecting on your pixel dashboard, try deleting your pixel from the website and add it again. Re-check the ID before submitting. If you’re seeing any errors or warnings in the diagnostics tab, see how to troubleshoot them.

Setup Ads to drive sales

You can now start running ads to drive sales by choosing an event to optimize your ad for. See how to create website purchase ads. See which Meta Ads objective would work best for you. You can also track all your events and other detailed pixel activity. Visit the Meta Events Manager to learn more.

FAQ

• How to remove the Meta Pixel from my SmartBiz website?

  - If you want to stop pixel from tracking events on your website, you can remove the pixel from the website. Visit the Meta Pixel tab from the web app. Click “Remove” and confirm your selection. This will stop all events tracking through Meta Pixel from your website. You can add the same Pixel or any other Pixel anytime.

• What should I do if no activity is being tracked on my pixel?

  - Your website events data should start reflecting within a few minutes on the Meta Events Manager. If you are unable to track any activity, re-check you’ve entered the correct ID in the Meta Pixel tab in the web app. We would recommend to remove and add your pixel again to the website. If you’re seeing any errors or warnings in the diagnostics tab, see how to troubleshoot them.