Performance marketing helps you reach the right audience and drive more sales by using data and automation across platforms like Meta (Facebook & Instagram) and Google. To get the best results, it’s important to connect your D2C website with these platforms so they can track customer actions and show the most relevant products in your ads.
In this section, we’ll guide you through the key steps to set up your performance marketing tools:
1. Connecting Meta Pixel with your SmartBiz Website – The Meta Pixel helps you track what visitors do on your website, like viewing products or making purchases. This data helps improve your ad targeting and performance on Facebook and Instagram.
2. Connecting Google Ads with your SmartBiz Website – Linking your website to Google Ads allows you to measure conversions, create re-marketing audiences, and run more effective ad campaigns across Google Search, YouTube, and more.
3. Sync your products from your SmartBiz by Amazon website to Meta catalogue– This step allows your products to automatically appear in dynamic ads on Facebook and Instagram, so users see items they’re more likely to buy based on their browsing behavior.
4. Catalog sync with Google Merchant Center – Google Merchant Center is where your product details live for Google Shopping. Syncing your catalog ensures your products show up correctly in search results, ads, and Performance Max campaigns.
Each guide above will walk you through the setup process with clear steps, so even if you’re new to this, you’ll be up and running in no time!