Trust badges are small icons displayed on your website to show customers that your store is secure, reliable, and professional. They help build confidence and reassure customers as they shop—leading to higher conversions and better credibility.
This guide explains why trust badges matter, the default badges available on your website, and how to update them using the SmartBiz app.
What’s in this article
Why trust badges matter
Default trust badges on your website
Update trust badges (Step-by-step)
FAQs
Why trust badges matter
Trust badges help communicate important information about your business at a glance. They can highlight:
Website security: Reassure customers that payments and data are safe.
Brand values: Showcase what your brand stands for—e.g., Made in India, Cruelty-free, Vegan, Eco-friendly.
Certifications or approvals: Display industry-specific licenses and proof of quality—e.g., ISO, FSSAI, FDA.
Service guarantees: Provide clarity on policies like Free Delivery, COD, Returns, Fast Shipping, etc.
SmartBiz offers a library of 75+ trust badges you can choose from to match your brand.
Default trust badges on your website
When your website is created, SmartBiz automatically adds four default trust badges to your homepage and product detail pages:
Secure Payments
Timely Delivery
Assured Quality
Made in India
You can change these anytime.
How to update trust badges (Step-by-step)
Step 1: Go to Update Trust Badges
Open the SmartBiz mobile app → Go to Profile → Click on Trust Markers.
Step 2: View your current badges
Your default badges will appear on the screen.
Click on any badge to edit it.
Step 3: Tap on a badge to edit
You will see different badge categories such as:
Brand
Delivery & Returns
Security and Technology
Certifications
Click on a category to explore icons → Select the badge you want → It will update in the preview instantly.
Step 4: Save your changes
Tap Save to apply the new badges to your website.
Step 5: Update all badges as needed
Repeat the same steps to edit all four badges.
Important notes
You can update exactly 4 badges. Adding fewer or more is not supported yet.
You can pick any 4 icons from any category.
Make sure the badges you select are accurate for your business.
Example: Do not select "Free Delivery" if you charge a delivery fee.
FAQs
1. How many badges can I add?
You can add 4 trust badges. Adding fewer or more is not currently supported.
2. What are the default trust badges?
Secure Payments, Timely Delivery, Assured Quality, and Made in India.
3. Can I pick multiple badges from the same category?
Yes. You can select any 4 icons from any combination of categories.
4. How do I choose the right trust badges?
Select badges that accurately reflect your business practices.
For example:
Use "Free Delivery" only if delivery is truly free
Use "FSSAI Certified" only if you hold a valid license
Choosing incorrect badges may mislead customers and affect trust.