Introduction
Upsell and cross-sell campaigns help you increase order value by recommending relevant products to customers during their shopping journey. This article explains how you can create, configure, and link upsell and cross-sell campaigns on SmartBiz to promote additional products on product and cart pages. When implemented effectively, these campaigns improve product discovery and encourage customers to purchase more items.
Prerequisites
Before you begin, ensure that:
- You are logged in to smartbiz.amazon.in.
- Your products and collections are already created.
- You have access to Growth and Store Configuration (Theme Editor).
1. Navigate to upsell and cross-sell campaigns
Log in to smartbiz.amazon.in and go to the Growth section from the left panel. Locate Upsell & Cross-Sell Campaigns.
2. Create a new campaign
a) Click Create Campaign
b) Choose the campaign placement: Product Page (PDP) or Cart Page.
For now, let's set up a campaign on the product page.
c) Enter a Campaign Name (for example: Upsell PDP Campaign)
3. Configure product linking and display settings
a) Use the Condition Builder to select the main product.
b) Choose how you want to link recommendations: Specific product (or) Category (or) Collection.
c) Select the products or collections to be displayed in the recommendation carousel.
d) For Display Settings, Choose Sort By option (e.g., discount high to low, price, newest). Then set the number of products to display (for example, 10 items) under Set Recommendation Limit.
4. Set campaign duration and activate
a) Select the Start Date (e.g., today).
b) Set an End Date or leave it open for continuous campaigns.
c) Click Create Campaign.
5. Link the campaign to your storefront
a) Go to Store Configuration → Theme Editor
b) Open the Product Details Page (PDP).
c) Click the + icon to add a new widget.
d) Select Upsell & Cross-Sell Widget and Click Confirm.
e) In widget settings:
- Select the campaign you created
- Customize the widget header (e.g., You might also like)
f) Click Save & Publish.
6. Verify the campaign on your website
a) Open your storefront and navigate to the product linked in the campaign.
b) Scroll to the upsell/cross-sell section.
c) Verify that recommended products are displayed, the carousel is functioning correctly and the campaign header is visible
FAQs
Q1: Can I run multiple upsell campaigns at the same time?
Yes. You can create and run multiple campaigns across different products or pages.
Q2: Can I edit a campaign after creating it?
Yes. You can modify campaign settings or update linked products anytime.
Q3: Where will customers see these recommendations?
Depending on your setup, recommendations appear on the product page or cart page.