As per Meta, the catalogue is a container that holds information about the items that you want to advertise or sell across Facebook and Instagram. The platform to create and manage your catalogue is Commerce Manager. With an updated Catalogue Manager, you will be able to take advantage of various ad formats like Collection Ads, Carousel Ads and more importantly, Meta Advantage+ Catalogue Ads.
By syncing your SmartBiz by Amazon website’s catalog with Meta, all your product details such as title, description, images, availability and more will be up to date on your Meta Catalogue.
Before you begin: You will need to complete setting up Meta Pixel on your SmartBiz by Amazon website
A. Create a Data Feed of your SmartBiz by Amazon
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Open the SmartBiz by Amazon web-app
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Go to Performance Marketing and click on Meta
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Scroll down to the Setup Catalog Sync with Meta
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Click on ‘Generate link’ and copy your data feed link.
B. Connect your data feed with Meta Catalogue
- Go to Meta Commerce Manager and click on ‘Get Started’.
- Select ‘Create a Catalogue’.
- Select ‘E-commerce’, then click on ‘Next’.
- Click on ‘Upload Product Info’, then add a ‘Catalog Name’, and click on ‘Create’.
- Click on ‘View Catalogue’.
- Click on the ‘Data sources’ option from the side panel.
- Enter the Data Feed URL copied from the SmartBiz desktop app in the URL field.
- Set the default currency to INR and configure the data feed schedule based on how frequently the catalog is updated on the website by the seller. We recommend setting it to daily if the seller updates their catalog frequently, and weekly if they are not likely to update their catalog often.
- Click on ‘Upload’ and wait for the catalog to be updated. It typically takes 2-10 minutes for the update to complete, depending on the size of the catalog.
- The seller can always choose to update their catalog on Commerce Manager manually by visiting the data sources section and clicking "Request Update".
FAQ:
1. My data feed link in not getting generated?
Sometimes it can take up to couple of minutes for your link to get generated. We recommend reopening the Performance Marketing section by going back to home. If this still doesn’t work, please try refreshing the web app after 10 mins.
2. How much time does it take for any catalog changes to be updated on my data feed?
Any changes you make to your catalog on the SmartBiz by Amazon mobile or web app gets updated within a couple of minutes. Your changes should reflect on your Meta catalogue basis the sync frequency you’ve set. If you want your changes to immediately reflect on your Meta catalogue, we recommend requesting an update in the data sources section on Commerce Manager.