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Firework - How to Upload Videos, Add Links & Check Views

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Introduction

Firework helps you create interactive shoppable videos that appear on your SmartBiz store.
By uploading your videos to the Firework dashboard, you can tag products, add “Shop Now” buttons, and improve customer engagement, leading to more conversions.

This guide explains how to upload videos, edit details, make videos interactive, and check performance, whether you are uploading from your computer or importing from Instagram.

 

In This Article

  1. Upload Videos to Firework

    • Method A: Upload from Computer

    • Method B: Import from Instagram

  2. Edit Video Titles & Details

  3. Add Interactions (Product Tags or Buttons)

  4. View Video Performance (Insights)

  5. FAQs

 

1. Upload Videos to Firework

Firework allows two upload methods:
✔ Upload directly from your computer
✔ Import videos from your Instagram Business Account

Method A: Upload From Your Computer

Step 1 — Click “Growth” → Sell Using Videos

Step 2 — Click “Choose File"

You’ll find the Add Videos button on your Firework dashboard. Select Upload Video.

Step 3 — Choose File

Click Choose File and select a video stored on your computer.

Step 4 — Wait for Upload

The video will begin uploading. Processing time may vary.

Step 5 — Click Next

Follow the on-screen prompts.
(You will edit title and add products later—no need to add to a playlist now.)

Step 5 — Finish Upload

Click Upload or Done.
Wait until the video status changes to Ready.

Editing the Thumbnail

  1. Open your Library / All Videos.

  2. Click Edit Video via the three-dots menu or click on the video.

  3. Select Thumbnail / Poster from the left panel.

  4. Upload a new image or select an auto-generated animated thumbnail.

 

Method B: Import From Instagram

Step 1 — Click “Sell Using Videos” → Import from Instagram

Choose Import from Instagram.

Step 2 — Connect Instagram Account

Firework may ask you to link your Instagram Business account. Follow the steps to authorize.

Step 3 — Select Videos

You’ll see your latest Instagram videos. Click the ones you want to import.

Step 4 — Click “Import”

Confirm the import.

Step 5 — Wait for Processing

The videos will appear in your Library with a “Processing” status until they are Ready.

Alternative:

You can also paste the Instagram URL directly to import the video.

 

2. Edit Video Title & Details

Step 1 — Go to Library / All Videos

Find the video you just uploaded or imported.

Step 2 — Open the Edit Screen

Click:

  • The three dots (⋯) → Edit Video, OR

  • The video title directly.

Step 3 — You are now on the “Edit Content” screen

Step 4 — Edit Title

Make sure the title is:

  • Clear

  • Descriptive

  • Easy to understand

Imported videos often need renaming.

You can also add product interactions here (next section).

 

3. Make Your Video Interactive (Add Products / CTA Buttons)

Step 1 — On the Edit Content screen, find “Interaction” dropdown

A. Add Product Tags

  1. Select Product from the dropdown.

  2. Click Tag Products.

  3. Search and select products already added to your Firework Products section.

  4. Click Add or Done.

B. Add CTA Buttons (Shop Now, Learn More, etc.)

  1. Select CTA from the dropdown.

  2. Enter Button Text (e.g., Shop Now).

  3. Paste the URL where the button should redirect customers.

Step 3 — Click “Save & Close”

Your interactive video is now updated.

 

4. Check Video Performance (Insights)

Step 1 — Open the video → Edit Content screen

Step 2 — Click “Insights”

Located on the left panel.

Step 3 — Review Performance Metrics

You can view:

  • Video Views

  • Clicks on product tags or CTA buttons

  • Engagement trends over selected dates

Use filters to analyze specific time ranges and campaign periods.

 

Business Growth Tip: Collaborate with Creators and Local Businesses

Using shoppable videos becomes even more powerful when you collaborate with others who already have an audience. Instead of creating all content yourself, you can partner with local creators, influencers, or complementary businesses to increase reach and credibility.

Why collaboration helps

  • Expands your reach to new customer groups
  • Builds trust faster through loyal repeat customers
  • Creates more engaging and relatable content
  • Improves chances of product discovery

Who you can collaborate with

  • Local micro-influencers in your category
  • Loyal repeat customers
  • Nearby businesses with similar target audience
  • Content creators who make product or lifestyle videos

What kind of content works

  • Product demos or “how to use” videos
  • Styling or usage ideas
  • Customer testimonials
  • Unboxing or first impressions
  • Short reels showing real-life usage

Collaborative content often performs better because it feels more authentic than traditional ads.

 

Partnership Tip: Use WhatsApp Status for Wider Reach

Sellers can also use simple partnerships to promote their store without additional cost.

What you can do

  • Share your store link with loyal customers or creators
  • Ask them to post your products or videos on their WhatsApp Status
  • Encourage them to include a short message like:
    “Check this out” / “Loved this product” / “Available here”

Why this works

  • WhatsApp Status is frequently viewed by close contacts
  • Recommendations from known people build strong trust
  • It creates organic traffic to your store

Best practice

  • Partner with people whose audience matches your target customers
  • Keep the ask simple (share + link)
  • Combine this with your Firework videos for better engagement

Strategic note:
Growth doesn’t always require higher ad spend. Smart collaborations and small partnerships can significantly improve visibility and conversions with minimal cost.


 

FAQs

1. My video shows “Processing” for a long time. What should I do?

Large files may take a few minutes. If it exceeds 30 minutes, try:

  • Refreshing the page

  • Re-uploading the video

  • Checking your internet connection

2. I don’t see my products when tagging—why?

Products must first be added to the Products section in Firework.
Only then they appear in the tagging list.

3. My Instagram account won’t connect. What should I check?

Ensure:

  • Your Instagram account is a Business Account

  • It is linked to a Facebook Page

  • You have admin permissions

4. What video formats does Firework support?

Firework supports MP4, MOV, and other standard video formats commonly used for mobile and social videos.

5. Can I edit a video after publishing?

Yes. You can update:

  • Title

  • Thumbnail

  • Product tags

  • CTA buttons

Edits are saved instantly after clicking Save & Close.

6. Can I add multiple product tags in one video?

Yes. Firework allows tagging multiple products in a single video.