Introduction:-
Setting up your store is just the first step toward growing your business. This article will guide you through a step-by-step journey to level up your store using Amazon Smartbiz’s high-impact seller features. By completing these actions, you can create a professional storefront, attract more customers, and improve conversions—resulting in more orders and sustainable growth.
Prerequisites
Before you begin, ensure that:
- You have access to smartbiz.amazon.in.
- Your seller account is active on SmartBiz.
- You have basic business details (logo, bank details, and shipping information) ready.
In this article, you’ll learn how to:
- Add products to your catalogue
- Set up your store
- Integrate Payments and Shipping
- Build and customize your website
- Drive traffic and improve conversions
Add products to your catalogue
1. Log in to smartbiz.amazon.in
2. Follow the recommended action Add Products.
3. Ensure your product titles, images, prices, and descriptions are accurate and complete.
Set up your store
Once products are added, the system will recommend setting up your store.
1. Click Set up your store.
2. Follow the guided steps to complete basic store configuration. This ensures your storefront is functional and ready for customization.
Integrate payments and shipping
To accept orders smoothly, you need to enable payment and delivery options.
1. Set up your payment gateway (e.g., Razorpay).
2. Add a custom domain if you have one.
3. Configure shipping by linking Shiprocket or another supported partner.
4. Click Set Up Shiprocket to enable order tracking and delivery management.
Build and customize your website
1. Start building your website by 'Adding your store logo', 'Choosing a theme', 'Customizing the selected theme'
2. Click Customize your Theme to personalize design elements like colors, fonts, and layouts.
3. Use the customization panel to match your store’s look and feel with your brand identity.
Drive traffic and improve conversions
1. Traffic-building actions:
- Set up performance marketing campaigns.
- Connect Google Ads and Google Analytics to track visitor behavior.
2. Conversion-boosting actions: a) Set delivery fees to zero (if possible), b) Enable Cash on Delivery (COD), c) Activate promotions and offers, d) Connect your custom domain
3. After completing these steps:
- Monitor your store performance regularly.
- Optimize product listings based on customer behavior.
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Explore advanced features like campaign optimization and remarketing.
FAQs
Q1: Do I need to complete all steps to start selling?
You can start selling after adding products and setting up payments, but completing all steps helps maximize growth.
Q2: Can I customize my store later?
Yes. You can update themes, logos, and settings anytime from the SmartBiz dashboard.
Q3: Are these features free to use?
Most SmartBiz features are included, while some third-party services may have separate charges.