Curious about your website's performance? Who is visiting your store, where are they coming from, what are they doing on your store? Don't worry, you can capture all of these insights by setting up Google Analytics for your SmartBiz website in less than 3 minutes. This article explains the steps to set up your GA4 account and the essential reports that you can view to track visitors, understand their actions, and boost your online presence.
- How to set up Google Analytics? - Mobile View
- How to set up Google Analytics? - Desktop View
- How to deal with errors while setting up Google Analytics Account?
- What all reports can I see in GA? When and where?
- How to Add, edit, and delete Analytics users and user groups?
- Best Practices and Common Mistakes to Avoid
A. How to set up Google Analytics? - Mobile View
Pre Requisites -
- You need to have a Google account i.e. Gmail Id and password to create your google analytics account. Please keep these ready as you will have to sign in to Google to proceed. You can use any google account - business or personal, whichever is easily accessible.
- Currently, you can set up Google Analytics only on the seller app in your mobile.
- Please note that GA reports are not mobile responsive. We encourage you to view these GA reports on (i) Mobile - download the GA app and login in with the same google account (Gmail + Password) OR (ii) Desktop - Login to Google Analytics on your desktop browser with the same google account (Gmail + Password)
Steps to create a Google Analytics Account -
Step 1: Click on the GA card in the new features card shown on the Home page OR Go to Profile >> Google Analytics.
Step 2: You can click on ‘How to get Started’ to understand the steps involved. Click on ‘Sign in with Google’ to get started.
Step 3: On clicking Sign in with Google, a new screen will open asking you to enter your Gmail id. Click next when done. Tool Tip - Enter the google account - business or personal, whichever you deem fit. If, you do not have have a google account, you can also use the CTA shown below to create a new account.
Step 4: Enter your password and Click on Next. Tool Tip - You can also click on ‘Forgot password’ to reset your google account password, of need be.
Step 5: After signing in successfully, a new screen will open asking you to share your google account details with SmartBiz. Please click on Continue.
Step 6: In the next screen, please click on Select all and Continue. This is needed to connect your SmartBiz website to the Google Analytics Account being created.
Step 7: After you click Continue, we will start creating a Google Analytics account for your website. You will be redirected to the SmartBiz by Amazon website for 5 seconds. Post this, you will land back on the app for next steps
Step 8: Now after you submit the gmail id, Google Analytics will check whether you already have an existing GA4 account set up with the gmail. You may have created or started creating one at some earlier point. Do not worry, you can set up multiple properties (each for a different website/ business) within the same GA4 account.
If you already have an existing GA4 account set up with the Gmail id entered, the system will fetch all accounts and ask you to select one to proceed. GA will create a new property within the selected account to track data for your SmartBiz website. If you do not have any account setup, your account creation will start and you will be asked to accept Google T&Cs.
Step 9: Next, depending on whether you have an existing GA4 account,
- you have to either select the GA4 account to continue the SmartBiz property set up OR
- you have to Click on Terms and Conditions button to accept Google Analytics T&Cs and complete your account creation.
Step 10: A new page displaying Google T&Cs will open. You have to do actions on this screen - (i) Checkbox the Google Analytics Terms of Service Agreement shown below (ii) Scroll down and Click on “I Accept”. This is critical. Without accepting GA T&Cs, Google Analytics account creation will not be complete.
After clicking accept, the user will see a success message in green on top, followed by a webpage blocked screen. Do not worry. Do not click on back. The screen will be redirect you back to the app in a jiffy.
Step 11: Once back on the app, click on Accept Cloud T&Cs. A new screen will open asking you to click on Accept. Once, the terms of the service are accepted, you will be redirected back to the seller app.
Step 12: As a last step, click on Verify to open your created GA account. Open clicking verify, the screen will try to load your GA account to verify successful account set up. Once, the account dashboard is loaded successfully, you will get a success message.
After dismissing the success pop up, you will be able to see your GA account set up with your unique Measurement Id. You will be able to click on View reports to access your GA console and start tracking your website performance. In the GA dashboard, you can see real time reports right away. Other traffic and funnel conversion reports (Acquisition, Engagement, Monetization etc.) will be generated every 24-48hrs. This means that you will be able to get comprehensive reports for all traffic activity that occurred on 1st June after a lag of 24-48hrs i.e. on 2nd-3rd June.
Please note that GA reports are not mobile responsive. We encourage you to view these GA reports on
(i) Mobile - download the GA app and login in with the same google account (Gmail + Password)
(ii) Desktop - Login to Google Analytics on your desktop browser with the same google account (Gmail + Password)
B. How to set up Google Analytics? - Desktop View
Pre Requisites -
- You need to have a Google account i.e. Gmail Id and password to create your google analytics account. Please keep these ready as you will have to sign in to Google to proceed. You can use any google account - business or personal, whichever is easily accessible.
- Currently, you can set up Google Analytics only on the seller app in your mobile.
- Please note that GA reports are not mobile responsive. We encourage you to view these GA reports on (i) Mobile - download the GA app and login in with the same google account (Gmail + Password) OR (ii) Desktop - Login to Google Analytics on your desktop browser with the same google account (Gmail + Password)
Step 1: Go to Store Configuration and click on Google Analytics.
Step 2: Sign in to Google Analytics with a new or your existing Google account.
Step 3: On clicking Sign in with Google, a new screen will open asking you to enter your Gmail Id. Click next when done.
Step 4: Enter your password and Click on Next.
Step 5: After signing in successfully, a new screen will open asking you to share your google account details with SmartBiz. Please click on Continue.
Step 6: In the next screen, please click on Select all and Continue. This is needed to connect your SmartBiz website to the Google Analytics Account being created.
Step 7: Accept the Terms & Conditions for your newly created GA4 account.
Step 8: A new page displaying Google T&Cs will open. You have to do actions on this screen - (i) Checkbox the Google Analytics Terms of Service Agreement shown below (ii) Scroll down and Click on “I Accept”. This is critical. Without accepting GA T&Cs, Google Analytics account creation will not be complete.
After clicking accept, the user will see a success message, followed by a store webpage in a new page.
Step 9: Once back on the SmartBiz desktop app, click on Accept Cloud T&Cs.
Step 10: A new screen will open asking you to click on Accept.
Step 11: Once, the terms of the service are accepted, you will be redirected back to the SmartBiz desktop app. As a last step, click on Verify to open your created GA account. The screen will try to load your GA account to verify successful account set up.
Once, the account dashboard is loaded successfully, you will get a success message. After dismissing the success pop up, you will be able to see your GA account set up with your unique Measurement Id. You will be able to click on View reports to access your GA console and start tracking your website performance. In the GA dashboard, you can see real time reports right away. Other traffic and funnel conversion reports (Acquisition, Engagement, Monetization etc.) will be generated every 24-48hrs. This means that you will be able to get comprehensive reports for all traffic activity that occurred on 1st June after a lag of 24-48hrs i.e. on 2nd-3rd June.
Please note that GA reports are not mobile responsive. We encourage you to view these GA reports on (i) Mobile - download the GA app and login in with the same google account (Gmail + Password)
(ii) Desktop - Login to Google Analytics on your desktop browser with the same google account (Gmail + Password)
C. How to deal with errors while setting up Google Analytics Account?
If the system errors out in verifying your GA account set up, do not worry, Try again after 1 minute. If you are unable to complete your account verification even after 2-3 attempts, please reach out to support team for troubleshooting.
D. What all reports can I see in GA? When and where?
With Google Analytics, she can track her website traffic in real-time, understand where your visitors are coming from, and how they're engaging with the website. She can also look at processed reports generated every 24-48 hrs under different themes of Acquisition, Engagement, Monetization and Retention. Within acquisition reports, she can see which channels are driving the most traffic to her site - whether it's organic search, paid ads, social media, or referrals. She can also track conversion across these channels,. This insight will guide her marketing budget allocation. She can track analyse which product pages are popular and how much time customers are spending on different pages. Further, she can also get detailed insights into the customers' purchase journey - she can view how many people started a session, viewed an item, built a cart and moved to final checkout. She can view the abandonment rate at each stage. Most importantly, she can double click on the checkout funnel - i..e see the number of users who initiated the checkout process, how many added address, how many proceeded to the payment stage, and ultimately completed the purchase. By analyzing the checkout funnel, she can pinpoint areas for improvement, reduce cart abandonment, and ultimately increase conversions.
E. How to Add, edit, and delete Analytics users and user groups?
Explore the following guide to learn how to add, edit, and delete users or user groups within your Analytics account: Add, edit, and delete Analytics users and user groups
F. Best Practices and Common Mistakes to Avoid:
- Track the Right Events - Focus on actions like product views, add-to-cart, checkout started, and purchases. These show customer intent better than just page visits.
- Check Real-Time Data After Promotions - Use GA’s real-time reports to confirm if your campaigns (Google Ads, social media, WhatsApp shares, etc.) are driving visitors to your store immediately after launch.
- Compare Traffic Sources - Check which channels (Google Ads, social media, direct, referrals) are bringing the most valuable traffic. Double down on the ones giving better conversions.
- Understand Drop-Off Points - Look at Engagement and Funnel reports to identify where customers leave — for example, many adding to cart but not purchasing. This shows where you may need to improve.
- Monitor Revenue Trends - Use Monetization reports to track which products or campaigns bring the highest sales. This helps in deciding ad spend and product promotions.
- Review Data Weekly - GA reports (other than real-time) take 24–48 hours to refresh. Set a weekly review routine instead of checking too often.
- Use Analytics Insights in Ads - Promote products that show high engagement or repeat visits in GA. Pairing Analytics data with your Google Ads campaigns usually gives better ROI.
Common Mistakes to Avoid
- Relying Only on Page Views - Page visits are not enough. Focus on events that show buying intent, like Add to Cart or Purchase.
- Not Excluding Your Own Visits - Visits from you or your team can inflate traffic numbers. Use GA filters to exclude internal traffic.
- Expecting Instant Reports - Aside from real-time data, most GA reports take 24–48 hours. Don’t assume something is broken if data isn’t showing immediately.
- Ignoring Mobile Insights - Even if GA reports are not mobile responsive, remember that most customers shop on mobile. Always review how your site looks and works for mobile users.
- Not Linking with Ads - Running ads without connecting them to GA means you’ll miss out on seeing the full customer journey.
- Skipping Regular Checks - Leaving GA unused for weeks means you’ll miss trends. A simple weekly check can help spot issues early.
FAQs
1. What do I need before I can set up Google Analytics for my SmartBiz website?
You need a Google account (Gmail ID) and password to create or connect a Google Analytics account. You can use either a personal or business Gmail account.
2. Where can I set up Google Analytics — on mobile or desktop?
You start the setup on the SmartBiz seller app (mobile). The article shows steps for both Mobile View and Desktop View, but the integration is initially triggered through the app.
3. Why do I have to click “Select all” and accept Google’s Terms & Conditions?
This is required because SmartBiz needs permission to link your Google account with your website data. Without accepting the permissions and Terms of Service, Analytics setup cannot complete.
4. What happens if I already have a Google Analytics account with the same Gmail ID?
If you already have a GA4 property (account) with that Gmail ID, SmartBiz will ask you to select an existing account. A new property will be created within that account specifically for your SmartBiz website.
5. Why am I redirected back and forth between screens during setup?
During setup, Google may open a new browser or show a blocked screen briefly — this is normal. Do not click back; the flow should automatically return you to the SmartBiz app or desktop UI once setup is complete.
6. My verification screen shows an error — what should I do?
If the system errors while verifying the setup, wait 1 minute and try again. If verification fails after 2–3 attempts, reach out to SmartBiz support for troubleshooting.
7. How soon will Analytics show data after setup?
Real-time reports will start showing data right away.
Processed reports (like acquisition, engagement, monetization) may take 24–48 hours to appear.
8. Can I view Analytics on mobile devices?
Yes — but the Google Analytics reports interface is not fully mobile-responsive. For the best experience:
On mobile, install the Google Analytics app and sign in with the same Gmail ID.
On desktop, log in via browser for full reports.
9. What kinds of website insights can I see in Google Analytics?
Once set up, you can view:
Visitor traffic (how many users visit your store)
Traffic sources (where visitors came from)
Engagement (which pages they view and for how long)
Conversion funnel (how many started checkout vs. completed purchase)
Acquisition and monetization reports that show trends over time
These help you understand customer behavior and improve your website.
10. How do I manage access for other users?
You can add, edit, or delete Analytics users and user groups within your Google Analytics account (not directly in SmartBiz). See Google Analytics user management documentation for details.
11. Why don’t I see certain reports immediately after setup?
Detailed reports other than real-time data are processed and may take 24–48 hours. If you expect to see past traffic, wait for this processing window to complete.
12. Can I set up Google Analytics with more than one store or website?
Yes. If your Gmail has multiple properties in GA4, you will be shown all existing accounts and can add a new property for each SmartBiz website you manage.