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Connecting Google Ads with your SmartBiz Website

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Google Ads integration on your SmartBiz website will allow you to measure the effectiveness of your advertising by understanding the actions that people take on your website. Once you've set up Google Ads, you will be able to track the actions customers take on your website. Examples of actions include viewing a product details page, adding a product to their shopping cart, initiating checkout or making a purchase. Google will receive these actions, or events, which you can view on your Google Ads dashboard.
From there, you'll be able to see the actions that your customers take. You'll also have options to reach those customers again through future Google ads.

In this article, we will cover:

  1. Creating a Google Ads Account
  2. Integrating Google Ads on your SmartBiz website
  3. Testing your events
  4. Best Practices and Common Mistakes to Avoid

1. Creating a Google Ads Account:

  1. Go to Google Ads portal.
     
  2. Sign in with your Google email id and password. If you do not have an existing account, please click on 'New Google Ads account'.
  3. Complete the on-boarding steps.
    Note: If you already have a Google Ads account created, skip to step 2

2. Integrating Google Ads on your website:

  1. Open the SmartBiz Desktop App and navigate to the ‘Performance marketing’ tab under ‘Growth’ section on your sidebar and Select Google Ads.


     
  2. Click on ‘Sign in with Google’. Please use the Google email Id and password on which Google Ads is setup.


     
  3. You will be redirected to a new page on the browser. Select your google account and Click ‘Continu

     
  4. You will get a prompt ‘SmartBiz wants to access your Google account’. If you have already given permissions to SmartBiz, click ‘Continue’. If you have not given permission to SmartBiz, select the permissions checkbox and click ‘Continue’.

     
  5. After successful authorization, you will be re-directed back to SmartBiz with your Google Ads account id displayed. Choose the desired Ad Id you want to link and click ‘Continue’. In case you want to use a different Google Ads account, click on ‘Sign In with a different account


     
  6. After successful linking, you will get a success message ‘Success! Yay, you've completed the setup '. Your Google Ads account is now setup on your website.
     

3. Testing your events:

Once you have linked your Google Ads account to your SmartBiz website, it will start tracking events. Visit the Google Ads dashboard to see if your website events are being tracked properly. Most events should reflect within 5-10 minutes on your dashboard, but sometimes it can take up to an hour. If you don’t see any data reflecting on your Google Ads dashboard, try deleting your linking from the website and add it again.
You can now start running ads to drive sales by choosing an event to optimize your ad for.

4. Best Practices and Common Mistakes to Avoid:

  1. Start Small, Then Scale – Begin with a small budget to test what works. Scale up once you see good results.
  2. Focus on Conversions, Not Just Clicks – Track actions like Add to Cart and Purchase to optimize for sales, not just website visits.
  3. Target the Right Audience – Use Google’s targeting features (location, interest, remarketing) to reach people most likely to buy.
  4. Leverage Remarketing – Show ads to customers who visited but didn’t purchase. These often convert better.
  5. Promote Your Bestsellers First – Advertise high-demand or high-margin products for better ROI.
  6. Use High-Quality Product Pages – Ensure your ads lead to product pages with clear images, compelling descriptions, and smooth checkout.
  7. Monitor & Optimize Weekly – Pause underperforming ads, boost the ones driving sales.
  8. Be Patient & Consistent – Ads may take 1–2 weeks of testing before steady results appear.

Common Mistakes to Avoid:

  1. Overspending Too Early – Don’t put a large budget into ads before testing what works. Start small.
  2. Ignoring Negative Keywords – Without excluding irrelevant searches, you may waste money on people not interested in your products.
  3. Running Too Many Campaigns at Once – Focus on a few well-targeted campaigns instead of spreading your budget too thin.
  4. Not Checking Performance Regularly – Leaving ads unchecked for weeks can burn budget without results. Review at least once a week.
  5. Sending Ads to the Wrong Page – Always link ads directly to the most relevant product page, not just your homepage.
  6. Skipping Mobile Optimization – Many customers shop on mobile. Ensure your site and product pages load quickly on mobile devices.
  7. Expecting Instant Results – Ads need testing and optimization; don’t pause too soon if sales don’t happen immediately. Overspending Too Early – Don’t put a large budget into ads before testing what works. Start small.