Introduction
Performance marketing helps you reach customers who are most likely to buy from your store. By connecting your SmartBiz website with advertising platforms like Meta and Google, you can track customer actions, show relevant ads, and measure sales driven through ads. This article helps you understand the key integrations required to start running performance marketing for your SmartBiz store.
Prerequisites
Before getting started, ensure that:
Your SmartBiz store is live
Products are added to your catalog
You have access to Meta and Google accounts
1. How to connect Meta CAPI to your Storefront – Connecting Meta CAPI allows you to track customer actions such as product views, add-to-cart, and purchases. This data helps Meta optimize ads and show them to customers who are more likely to convert.
2. Connecting Google Ads with your SmartBiz Website – Connecting Google Ads enables conversion tracking and remarketing across Google platforms such as Search, Display, and YouTube. This helps you measure campaign performance and improve ad targeting.
3. Sync your products from your SmartBiz by Amazon website to Meta catalogue– Syncing your product catalog with Meta allows your products to appear automatically in dynamic ads on Facebook and Instagram. Customers see products based on their browsing and purchase behaviour.
4. Catalog sync with Google Merchant Center – Google Merchant Center stores your product information for Google Shopping and Performance Max campaigns. Syncing your catalog ensures your products appear correctly in Google search results and ads.
Once these integrations are complete, customers see more relevant ads and product recommendations across Meta and Google platforms. This improves visibility, brings qualified traffic to your store, and increases the chances of conversion.